Short-staffed? We've got every position covered.
Practical AI for small businesses in Northwest Indiana and Chicagoland. We find the repetitive work slowing your team down, set up tools that handle it, and train your people to use them. No tech degree required.
Free 30-minute call · No sales pitch · Your "3 Quick Wins" summary within 2 business days
You started a business to do the work you're good at.
Instead you're:
- Returning calls at 9 p.m.because you were on a job all day
- Losing leadsto whoever texted back first
- Rewriting the same quotes, emails and invoicesevery week
- Doing three people's jobsbecause hiring is hard and expensive
AI can take a lot of that off your plate. The hard part is knowing where to start, and that's where we come in.
Work like Goliath. Move like David.
The big guys have call centers, marketing departments and full office staffs. You have something they don't: you know your customers by name and you can make a decision on the spot.
With the right AI tools, you get big-company firepower without losing what makes you small: every call answered, every quote followed up, every invoice sent on time. Same team. Bigger results.
AI isn't here to replace your people. It's here to back them up.
Your best employees are buried in busywork: data entry, reminder calls, copying information from one place to another. That's not why you hired them.
We hand the repetitive work to AI so your team can focus on what people do best:
- Taking care of customers, not chasing paperwork
- Doing the skilled work that brings in revenue
- Solving problems and making judgment calls a computer can't
The result: a team that gets more done, goes home on time, and actually enjoys the job. Think of it as giving every employee their own utility player.
Do more with the team you have.
Time, money and know-how.
Save time
We set up tools that handle missed calls, follow-ups, quotes, scheduling and paperwork, so your team spends its time on work that matters.
Save money
Grow without burning out your staff or stretching payroll, and stop paying for software nobody uses.
Learn it the right way
Plain-English, hands-on training so your team uses AI safely and confidently, and keeps customer information protected.
Every position covered.
Free AI Teardown
A 30-minute conversation about how your business runs, plus a one-page summary of three quick wins. Free, no obligation.
Learn moreAI Workshop
A 2-hour, hands-on session that gets your team using AI on real work, safely. For one business or for groups like chambers and associations.
Learn moreAI Audit
A clear, prioritized plan showing where AI will save you the most time and money, before you spend a dollar on tools.
Learn moreBuild Sprint
We set up the automations, like missed-call text-back, quote follow-ups and review requests, test them, and train your team.
Learn moreWebsite Refresh + Automations
A clean, modern website you can update yourself, with forms, booking and follow-ups built in from day one.
Learn moreUtility Player Retainer
Your AI partner on call. One person to contact who keeps your tools running, improves them each month, and trains new hires.
Learn moreNot sure which fits? Start with a free AI Teardown.
Three steps. Thirty minutes.
- Book your free Teardown.Pick a time and answer 5 quick questions.
- Talk it through.30 minutes on your biggest time-wasters and goals.
- Get your 3 Quick Wins.A plain-English summary within 2 business days. Use it yourself or have us help.
One call. Every position covered.
A utility player can step into any position on the team. That's the idea: one local person to call for AI, automation and training, instead of a help desk or a stack of vendors.
- Local: based in Northwest Indiana, serving NW Indiana and Chicagoland, in person or online
- Plain English: no jargon, no hype, and an honest answer if AI isn't a fit yet
- People first: we build tools around your people, making your team faster, not smaller
- Built to last: every setup comes with written how-tos, so your business keeps running when someone is out sick, on vacation or moves on
I know what it's like to wear every hat.
Hi, I'm Joe Murzyn, founder of Utility Player AI. In 2026, I ran Pierogi Fest, one of Indiana's largest festivals with almost 300,000 visitors, with a two-person staff and an army of volunteers. Using practical AI tools instead of big budgets, I rebuilt our websites, automated vendor management, created a complete festival playbook, and cut operating costs 25% in a single year.
Before that, I spent nearly a decade in sales leadership and operations in logistics (UPS and Loadsmart) and served as Chief Operating Officer of Bakken Books, a children's book publisher.
I know what it's like to wear every hat. I use AI every day to get more done with the team I have, and now I help other business owners do the same.
More about Joe →Recent projects: Pierogi Fest and the Whiting-Robertsdale Chamber of Commerce
lower operating costs in one year, using automated vendor quotes and a pricing database
to update a web page, down from 1–2 hours, after rebuilding two websites
in agency fees avoided: two professional websites built for the cost of an AI subscription
Questions owners ask us.
Will AI replace my employees?
No, and that's not the goal. We take repetitive busywork off your team's plate so they can spend their time on customers, skilled work and decisions that need a person. Most owners use the time saved to grow, not to cut.
Do I need to be good with technology?
No. If you can use email and a smartphone, you're set. We handle the setup and train you and your team in plain English.
Is AI safe for my customer information?
It can be, if it's set up correctly. Safety is part of every project: what tools to use, what never to share, and how to check AI's work.
How much does it cost?
The AI Teardown is free. After that, pricing depends on what you need, and you'll get a clear quote before any work starts.
What area do you serve?
Northwest Indiana and the Chicagoland area in person, and anywhere online.
Ready to work smarter?
Book a free 30-minute AI Teardown. You'll leave with three practical ideas your team can use right away, whether you work with us or not.
Book my free AI Teardown